Archive for April, 2008
Tuesday, April 22nd, 2008 If the first time you've heard a customer's objection is on the first sales call, then it's too late. If you're a sales-team of one (meaning you're the CEO), then it's your job to listen for what your customers want BEFORE you're done building the thing you plan to sell ...
Posted in Sales for Startups | Comments Off
Tuesday, April 22nd, 2008 For those of us who work regularly with the venture community, we take certain rules or behaviors for granted. I’m occasionally blindsided by an entrepreneur’s (completely reasonable) questions or false assumptions about how to handle venture meetings. It’s been said, and rightfully so, that I’m a fan of ...
Posted in Funding | Comments Off
Tuesday, April 22nd, 2008 One of the more common words overheard at board meetings is “focus”. It always seems like the right thing to say and it’s a basic tenet of marketing strategy. Heck, even the military covets it as one of the fundamentals of warfare.
But, for start-ups, focus can be deadly.In ...
Posted in Operations, Sales for Startups | Comments Off
Tuesday, April 22nd, 2008 I'll start by saying the CEO is the best salesperson a company has. That's the case for the first 5 customers - or the first 500 customers.I'm in sales. A portion of our business is based on our ability to sell concepts/widgets on behalf of our clients - and ...
Posted in Sales for Startups | Comments Off
Tuesday, April 22nd, 2008 Atlas has been around 12 years...helping startups grow, fund and execute their ideas. We've worked with over 100 companies - playing every strategic and tactical role in the book. Why in the world haven't we been blogging to share some of what we've learned?!Now we are. We ...
Posted in News and Goodies | 2 Comments »
