Archive for the ‘Sales for Startups’ Category
Tuesday, April 22nd, 2008 If the first time you've heard a customer's objection is on the first sales call, then it's too late. If you're a sales-team of one (meaning you're the CEO), then it's your job to listen for what your customers want BEFORE you're done building the thing you plan to sell ...
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Tuesday, April 22nd, 2008 One of the more common words overheard at board meetings is “focus”. It always seems like the right thing to say and it’s a basic tenet of marketing strategy. Heck, even the military covets it as one of the fundamentals of warfare.
But, for start-ups, focus can be deadly.In ...
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Tuesday, April 22nd, 2008 I'll start by saying the CEO is the best salesperson a company has. That's the case for the first 5 customers - or the first 500 customers.I'm in sales. A portion of our business is based on our ability to sell concepts/widgets on behalf of our clients - and ...
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